If you are reading this you probably want your marketing to have more impact, maybe it’s to grow a following, sell more products, help more people. Whatever the reason, the goal is the same which is to have your marketing and therefore your business be more effective. Maybe you don’t think of what you do as a business, you tell yourself you are only a freelancer or maybe you work for a charity or you just create content for social media but all of those are businesses when it comes to marketing and making an impact.
Whenever you are on your business journey from starting out to a thirty year veteran everyone reaches the point where they realise what they are doing isn’t really working and they need a change. Maybe you’ve seen sales slow or your project hasn’t even got off the ground. You post constantly on social media like the gurus and influencers have told you to but you aren’t getting more than a handful of likes (and those are from your family and friends, not your customers).
You’ve got something you are proud of but you just need it to connect with your customers but you aren’t sure how to do this. You’ve tried a bunch of different things but nothing really connects, at least not over the long term. Maybe you’ve even second guessed yourself thinking that you shouldn’t be doing what you are doing any more. But you know that you HAVE to do what you do, it’s not a choice it’s a calling but at the moment it just isn’t working.
It’s clear to everyone that being in this situation or one like this is pretty terrible and not something that anyone with a great idea, talent or skill should have to endure over the long term. The frustration and feeling of being stuck or trapped can get to you and knock the confidence out of you, where once you felt a bit of swagger about your craft there’s none now just a growing sense of failure.
But it doesn’t have to be that way. Knowing that you have a great product or service means you can take action right now to change your marketing and have a bigger impact in the marketplace. With a clear marketing strategy that is backed by quality market research this will show you exactly who, what and how you should offer your product or service to the market. Whilst some of those words might seem intimidating this website has everything that you need to get to grips with the different elements of a quality marketing strategy and how to develop one yourself. You can even get a daily tip straight to your inbox so that you don’t lose momentum and keep enhancing your offering.
Our plan is simple enabling you to achieve all this and watch your business grow due to having a bigger impact in the market place. The three simple steps are as follows:
- You need to undertake some market research (it doesn’t have to be anything too fancy but you need to have done it because you will come back to it again and again in the next steps
- You need to have an evidence based marketing strategy (the evidence comes from your market research in step one) if you don’t know where to start with a marketing strategy get the beginners guide by clicking here.
- You then need a short term marketing plan that is informed by the two steps above (don’t do this first as most businesses do, make sure you go through these three steps in the right order)
With those three things you will be armed with everything you need to start winning in the market place. You will have the confidence to know that what you are doing is the right thing for your business and over the long term with intentional effort aligned with those documents will lead to positive results in your business. One of the things that you will notice once you have an evidence based marketing strategy and marketing plan is that you know exactly what you should not do as much as what you should do. This is often an unappreciated benefit of creating those documents as you stop being pulled in every direction and can focus clearly on what you know will work over the long term and not get caught up with shiny object syndrome chasing every new fad.
If this all sounds good to you but a little more than you feel you could manage on your own why not click here to find out more about getting coaching support to develop these documents which will both make the process faster but also ensure that you are taking each of the three steps in the right direction. Not ready to invest in your marketing with coaching support? Sign up to get a daily tip straight to your inbox to help you win with your marketing (hint, you can also reply to those emails to ask questions about your marketing and you’ll get a response from a real human being! I know a novelty in this day and age..)
If you’ve kept reading this far you probably already know how beneficial taking action now can be for you and your business, you know that you’ll be able to increase prices or increase the volume of sales at a higher margin. You know that you could explore new market segments or product offerings if you get clear on the marketing strategy for that new market or product. You know that with a clear marketing strategy you can begin to build systems that sell for you without you having to grind it out for every sale. Most of all you know that with improved marketing and over the long term increased sales and revenue you will be able to relax knowing that your business is on a secure footing and won’t be as vulnerable to all of the risks you run as a small business owner.
Equally you also know that if you don’t take action today and continue on as you are you run the risk of atrophy in your business or burnout for yourself and you hustle and grind to make every sale feeling like you are the only one pushing the boulder up a hill. Without a clear marketing strategy you’ll continue to bounce from one thing to the next, busy at times and then sitting doing nothing at others with no predictability to your business or worse the only predictability being declining sales.
So what are you waiting for? Click below to get coaching or if you’re not ready for that yet, click to sign up to get simple marketing tips straight to your inbox – whatever you do today, do something.