You need to articulate the problem you solve before you even start to sell the solution

If you start with the solution then customers might be left wondering what the actual problem you solve

Of it you put the problem after the solution in your pitch you lose some of the impact of your pitch

If you first articulate the problem that your potential customers face and really make them feel this

When you offer the solution through your product or service they will be much more receptive to making a purchase.

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