Focus on your mission not getting attention.
Effectively communicating your company’s mission is hard, it requires well thought out strategy and planning
Getting attention is easy, usually it just involves saying or doing something inflammatory
When you communicate your mission, you will connect with the correct target customers
When you just get attention, it’s usually from everyone and as we know your target market isn’t everyone
Attention doesn’t equal sales. Connecting with the correct target customer does.
So instead of trying to game the system to get attention, why not take some time to develop a well thought out marketing strategy aligned with your mission
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