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Andy

Problem Solved?

Marketing a product involves a lot of communicating to customers how you will solve their problem with your product or service. If your a window cleaner you’ll be communicating how clean your customers windows will be if you clean them…

Organising Chaos

Running a small business is always chaos no matter what the industry or the product or service category, the nature of being small is that it all starts out as chaos. You might think that as you become more successful…

Advertising that isn’t an AD

Some of the most clever advertising that companies can do aren’t even ADs at all. Take the Birkin bag, it’s hugely difficult to get your hands on even if you can afford one, being seen with one on your arm…

What Is Marketing?

There’s a lot of noise out in the world about what marketing actually is. Maybe you have preconceived ideas yourself, formed by a misunderstanding or mis-information from self described gurus who make money off trying to sell easy fixes or…