Very few people are convinced by facts so instead sell them the benefits

You might sell a drink that contains 1% of the calories of the standard drink in that category

But most people won’t see how this applies to their every day life

Instead you need to convince them of the benefit so you might say something like

“the same great taste without adding any weight at all”

In the second statement they can see a benefit and it will sell better than the cold hard facts

So in all your marketing communicate benefits not features

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