Improve your understanding of your customers by asking better questions

With ordinary market research in small business, a small sample of current or target customers is asked to try and product and give feedback on what they thought of it

But these questions won’t actually tell you why a customer buys or what pain point they are trying to over come with it

With better questions you can get to the real root case of the issue they want to solve

With better questions you also get insights into how to frame your marketing to better connect with this target audience

To create better question reverse engineer the things that you want to find out and then dive in and further explore the answers to these with follow up questions

We hate surveys but in this circumstance they are useful for giving you information to shape your questions around and delve into the thoughts and feelings that motivate prospective customers

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