Ideas

Why Paying Yourself First Is A Good Thing

As a small business owner you might naturally put yourself to the bottom of the pile when it comes to getting paid and money from the business. Your logic being that because your are the owner you need to lead…

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Make Your Marketing Anything But Safe

Playing it safe and trying to make everyone like your marketing or even just trying not not to offend anyone with might seem like the logical thing to do. But it’s really not. If you think about it, when you…

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Overcoming Customers Inattention

It would be easy to make the mistake of thinking that when customers see your marketing they are giving it their full attention because it’s probably the most important thing to you. You likely worked hard to produce it, agonising…

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Buckets & Drops – Trust in small businesses…

Once you get past the basics of meeting customers expectations, there is nothing more important to a small business than ensuring they are building trust and keeping that trust with their customers and their target customers. “Trust is built in…

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The secret to getting noticed…

Getting noticed is usually one of the biggest challenges that small businesses think that they face. They think that if they can just get the word out everything will become easier. But usually there isn’t an easy way to do…

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Being Medium Neutral

Average marketers will look at what others do and try and recreate that for their own product or service. When they are developing campaigns they will know what medium (social media, tv, radio, out of home advertising, direct mail, etc.)…

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