Slapping your logo onto something doesn’t mean you have a brand

Again and again we see small businesses creating lots of merch or social media posts with their logo across it

But that isn’t a brand

Simply put your brand is the key thoughts feelings you want the market to have about your business

When you are creating a brand strategy you select these elements and then build your brand positioning around them

So in short – its a bit more serious than just putting your logo onto pens, beer mats and keychains

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