Category Marketing Strategy

The secret to getting noticed…

Getting noticed is usually one of the biggest challenges that small businesses think that they face. They think that if they can just get the word out everything will become easier. But usually there isn’t an easy way to do…

Being Medium Neutral

Average marketers will look at what others do and try and recreate that for their own product or service. When they are developing campaigns they will know what medium (social media, tv, radio, out of home advertising, direct mail, etc.)…