Category Promotion

The secret to getting noticed…

Getting noticed is usually one of the biggest challenges that small businesses think that they face. They think that if they can just get the word out everything will become easier. But usually there isn’t an easy way to do…

Being Medium Neutral

Average marketers will look at what others do and try and recreate that for their own product or service. When they are developing campaigns they will know what medium (social media, tv, radio, out of home advertising, direct mail, etc.)…

The Toothpaste Problem

Toothpaste has a wide range of features from protecting teeth and gums to whitening them and freshening breath. But it also has the problem that while nearly everyone will buy the product, all the products seem the same. They all…

The Simple Secret to Good Marketing

Create something that rises above the clutter.  It’s a simple concept but it’s exceptionally hard to do and do it consistently. This is particularly challenging if you want to rise above the clutter for a mass market rather than a…