Your messaging might not be clear enough

The grunt test as popularised by Donald Miller of StoryBrand is the test if your customer opens your website can they tell within 5 seconds do they know what you sell

The same could be said if they drive past a billboard or see it on the side of a bus or van?

If they can’t tell you need to simplify until they can

Even run to some real world tests with prospective customers and ask them from a cold open to tell you

If they can’t do it – go back and simplify your messaging

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