If you are targeting your marketing in a hyper local way there’s one strategy you can never go wrong with:
Investing in the local community.
This could be anything from sponsoring local sports teams to funding some of then plants or other amenities in the local area.
There is very little that can go wrong when you put your money into anything that improves the local community.
The goodwill you can build up through genuine community action will bring you leads again and again – provided your brand fits with this strategy and those that benefit have influence over making the purchase of your product.
As with anything those this needs to be a genuine act rather than just lip service, you can’t host a neighbourhood cook out once a year and think that that is your marketing done and everyone will love you.
Community action if you are working at a local level should be ongoing, suit your positioning and most of all not come across as a sales pitch for your company.
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