If you are creating marketing campaigns and you do the above every time you go to publish you are doing it wrong.
A strong marketing strategy will give you the information about what you need to do to make a profit without just putting stuff out there and hoping for the best.
This is done by working down through your funnel, knowing your costs and knowing the expected numbers of customers and sales and being able to control and predict costs and income.
Usually when marketers create bad marketing strategies it is filled with intuition and made up numbers that have no real bearing on market data or quantities of customers etc.
So instead of sticking a finger in the wind, create a quality marketing strategy backed up by research and quality insights, it’ll show you how to grow your market share and help make your profits predictable.
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