What won’t determine the success or failure of your small business…

Picking the right software package

Picking the right office space

What free merchandise you give away

Where you go for the company holiday party

How much you save on ink cartridges for the printer

The list could go on and on, whilst all of these things can add to the success or add to the failure they won’t determine it

Ultimately, what determines the success or failure of your business will be how you serve your customers needs and doing so profitably

If you can keep your target customers happy and still make a profit you’ve hit the jackpot because you’ll be able to stay in business for as long as you keep both in harmony!

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