The power of communicating customer transformations

Knowing the change your product makes in your customers life can make a big difference to how you position it in the market.

Arguably, communicating that to them will be the most impactful change you can make to your marketing strategy.

Take for example if you run a wellness spa and all your customer come in tired, worn out and stressed but through your range of therapies they leave energised, relaxed and ready to face the world again.

Communicating this change is a powerful tool for getting new customers who are likely feeling the same.

Most businesses only think about their product or service as just that but the best companies think about the change they bring to a customer no matter how small.

Maybe you sell filing cabinets or online document storage, you could market them as just that, something utilitarian.

But with a bit of thought these products not as ways for people to become more organised, to free up cognitive loads and to feel more in control of their lives.

As you can see three very different products or services but the effect is the same, when you know the transformation you seek to create you can elevate marketing quite easily.

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