The advent of data based marketing has fuelled a myth in the wider business community that more data equals better decision making.
On the face of it this seems like a pretty logical conclusion however it leaves out the fact that data isn’t the be all and end all.
It’s just more information about a given topic.
With more information you still have to interpret it all correctly, analyse it appropriately and then make the appropriate decision.
For any business large or small this adds additional strain to each decision required.
Big businesses can likely afford the additional cost of time and budget required to meet this onus.
For small businesses the extra information might not be worth it.
So don’t get trapped in the fallacy of trying to learn every little detail about your customers and analysing it to death.
Just find out the key information you need to track and set up a system to gather and interpret this in order that you can produce a better more effective marketing strategy.
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