Documenting your sales funnel could be one of the most important actions you could take in your business

When you know what your sales funnel is and all the different steps are you can start to make it better

*Note this isn’t just an online sales funnel

So start with your existing market research, what are the steps your target customers take before they make a purchase from your

Do they come into your shop first to try out your product or do they start with google search and end up on your website?

Start with the first step and then work through the process from there

With each step think of the ways someone might decide not to make a purchase and detail ways you could overcome this

Equally at each point you can also figure out ways to over deliver to your customers and make their experience of your business more special

Once you have this document alongside your marketing strategy you will be well equipped for taking your business to the next level

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