Don’t aim for average

There is a risk that if you aim for average you will miss the whole market and please no one

Think about it no one is really the average of everyone

If half the market liked things that are expensive and half like things that are affordable but you make your product somewhere in between no one will buy

In this case you need to choose your niche and stick to it

If you make luxury products, keep them super luxury don’t try and go somewhere in between

If you are the most affordable brand out there, stick with that.

You’ll need to go through this with every aspect of your business to make sure that your whole brand is following this rule

Don’t forget everyone is weird, so don’t aim for average.

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