Somethings are better when they are cheapest
But not everything.
Many customers when they seek the best solution to their problems they don’t always want the cheapest.
When you make something cheaper, you not only reduce the margin you make on the product but you also reduce your customers perception of the product
Depending how they see the world this could negatively impact your brand and the number of unit being sold at that lower margin
We aren’t saying that all more expensive products are better.
But when you charge more and add more margin to the product it gives you the ability to serve the customers you do have better and increase the value that the receive.
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