Pick one of these two things to speak to when creating marketing collateral
Everyone on the planet has some sort of dream for what they want in life. Use that to create effective copy about how your product will help the accomplish those dreams
Everyone also has some form of fear of something they want to avoid. This can be equally potent for you creating your marketing copy.
When you create your marketing campaigns pick one of these two elements to include depending on the problem your product or service solves.
If you don’t speak to one of these two elements your marketing is unlikely to be as successful as it could be.
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