When you create your product or service you don’t need to make your company big to make the product great

Lots of small businesses get confused about what their purpose is and get caught in the trap of thinking bigger is better

They mistake customer growth with an improvement in their business

However, if you have a market proven product service that is getting results for your customers then you should focus on making that better for your existing customers

With a small customer base you can more effectively meet their needs and serve them better

Initially this might not lead to massive revenue growth link scaling up your customer base but it also won’t lead to the huge costs and headaches that entails

So focus on staying small, meeting your target customers needs and getting better before you scale

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