Failure is inevitable, it’ll come to every entrepreneur in some form or other at some point in their business journey.
So, instead of being afraid of failure as many humans are (society loves to identify a failure to make themselves feel good about their lot in life) you need to adapt your attitude towards failing:
“The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.” – Barack Obama
With failure you could let it beat you or you can carry on and pivot your approach until you find your way to success.
That said, your error might not be failing at all but rather how you are defining or letting others define success.
Often people define success in business by how much profit, revenue or funding for a particular period. This is a common metic because it’s easy to measure and easy to define.
Harder are the more ethereal ideas of trying to define the number of people your business has helped or the positive impact you are having on society.
This isn’t to say profit isn’t a requirement to stay in business but many many business and entrepreneurs would benefit from reorienting how they define success.
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