The most important thing about effective advertising

Creating the best possible advertisement isn’t the most important thing you need to do

The most important thing is that you get noticed

It doesn’t matter how good the content of your marketing, if no one sees it, it doesn’t matter

You don’t want to over correct though and just get noticed for the sake of it, you still need your marketing strategy

Too often small businesses get caught up with small elements of the marketing plan whether it be the communications channels to be used or the content of an ad

Meanwhile they haven’t given appropriate thought to the questions about whether their marketing will connect with their target audience

Do that first and keep focused on it, only then can you start to think about the smaller details like ad content or the best place to put it for the highest ROI

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