Having An Email List Is The Key To Successful Small Business Marketing… But It Needs To Actually Be Worth Reading

Too many small businesses realise they have to create an email list and default to just talking about themselves

They aren’t sure what to write so default to being boring and not connecting with their customers

The start of doing it right is finding a proposition that your customers will actually like / find useful / are interested in

Once you know this and have the idea, you have to create a plan to meet the customers needs through the newsletter

The final step to making it effective is finding a way to make your subscribers share your newsletter or encourage others to sign up

These three steps create a newsletter that people want to open and read and then when you need to sell them something they will be ready to listen

If you can’t manage all these three steps just make sure you create something your customers actually want to see in their inbox

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