Start building some long term marketing assets

When you invest in long term marketing assets like building a brand, designing second to none customer service or products that have a flywheel to keep customers coming back

You are creating future recurring revenue for your business

If you focus on short term tactics you will only create revenue for your business now

This mean for every payment you invest in marketing now you only get a return now

With long term thinking you will get investments in the short term and then again in the longer term

Changing your business model might be necessary in order to do this effectively, but any pain in the short term will be worth it in the long term

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