Don’t focus only on short term wins but look at building long term marketing assets too

When you start out in business you need marketing that brings cash in through the door and you need it quickly to keep your head above water

But only focusing on the short term wins can stunt your businesses growth and lead to your burn some bridges with your customers as you might be inclined to go for hit and run tactics

This is where you are always having to find new customers as your funnel loses customers at the other side

With long term plays in marketing you can build real brand value and get your customers coming back for more

You’ll have the short term tactics to recruit new customers and make new sales and then the long term assets that keep your customers coming back for more

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