An accessible market is more important than the biggest market when you are starting out…

When you are starting out it might seem good to shoot for the moon but you need to find a market you can easily access and has customers ready to buy the solution

Your first bit of market research has to be into how difficult it will be access your target market and if there are customers waiting

If your customers are too hard to access e.g. sales process, geography etc. then you will be stuck burning through cash & time you likely don’t have to make a sale

Equally if you select a market where there are no customers, or none who are ready to buy you will burn through time & resources you don’t have trying to create a market

So the perfect solution is when you can find an easy accessible market with a proven customer base and then serving their needs

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