You aren’t Apple, McDonalds or any other mega company so don’t try and market like them

The odds are high that if you create a marketing strategy inspired by apple etc. you’ll end up wasting time and money and seeing very small returns on your investment

This is because most of their marketing requires huge scale that small businesses don’t have

Whilst it might be useful for small business to engage in some brand advertising in their target markets, the resources required to have large scale impact are beyond them

With small business marketing you need your own strategy, not just a copycat one

Your own strategy will be uniquely developed around your target customers needs

More importantly it will be developed at a scale and cost model to suit your businesses resources

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