You need to change your mindset from seeing marketing as a cost to seeing it as an investment

This change is necessary because when you do marketing well and think about it in the long term you are building value in your brand

Think about it does a generic baked beans company have any value if they want to sell their company?

Probably not other than the cost of machines and other assets in the business

But then think of a company like Heinz Beans, they sell the same product but if they went to sell to another company they would be worth infinitely more

This is all because they have invested in their brand through their marketing

So with your marketing change your minds set from a cost where you want short term wins to one of an investment which will payoff in the long run

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