Not everything in marketing can be or should be automated

Marketing is a distinctly human activity because it relies on understanding your target audience

So far we can’t create a chat bot that convinces other humans that it’s a real human being

How then will we create a system with language or image processing capabilities that will understand what humans want and need through qualitative methodologies

The strategy & research behind good marketing is distinctively human activity and therefor unscalable

By all means use systems and automation to scale the distribution of your marketing materials but don’t try and automate what is best done by a human

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