This is what your marketing strategy should be trying to achieve:

When you create a marketing strategy you are really only trying to achieve one thing

You are trying to change how the customer perceives your product or service

We’ve talked before about how the words you use to describe food can make customers think it is more desirable, but it can be so much more than this

Think about the photos you see of food in fast food restaurants – doesn’t the quality of the photo impact the amount of desire you feel towards the particular item

In your marketing strategy you want to have a clear idea of the perception you want your customer to have of your product you need to go about creating a marketing plan that communicates this

It doesn’t have to be actual words that communicate these feelings for customers but every action your business takes either directly or indirectly

Think about it, what can you include in your marketing strategy and plan to change your customers perception of your product or service

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