Six steps to quickly plan a marketing strategy

First define the target audience & the goals for that audience.

Second, articulate the appropriate message for the audience.

Third to accomplish your goals select which elements of the promotion mix to use to communicate the message.

Now select the appropriate channels to communicate this message (explore all available options).

Now identify the creative materials you will use based on the four previous steps.

Finally, identify how to measure the success of the marketing campaign against your intended goals.

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