Don’t make the mistake of trying just to entertain your target customers

There are lots of examples of marketing that was great at entertaining their target customers but making no real change to the overall situation of the business

You have to remember the primary job of marketing over the long term is to increase revenue for the business

So you need your marketing to effect change in your customer, 

this might be behavioural change to make them do something, psychological change to make them pay a higher price of emotional change to effect how they feel about purchasing 

You can still do these and entertain your customers but don’t lose site of the primary objective for your campaign 

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