The Essential Marketing Planning Framework

This 4 step plan simplifies the process of planning your marketing:

  1. Where is your brand currently?

A simple but accurate analysis of what your target customers think of your brand / business. Note this is not what you think of your brand or business.

  1. Where could your brand could be?

This is simply where you want to move your brand to once you invest in developing your marketing strategy

  1. What do you need to do to get there?

This is the steps you need to take to move your brand from step 1 to step 2.

  1. Are the actions in step 3 working?

This is the process of measuring if the identified actions are actually moving the business forward against the goals set in step 2.


This system seems incredibly easy but it’s amazing how many small businesses fail to actually put it in to action, if you need someone to help you work through the four steps – get in touch via the contact form to set up an initial consultation.

Get the weekly email straight to your inbox