If you’ve built years developing a brand don’t waste all that work for the sake of a rebrand

Some businesses decide to rebrand because they rather than their customers are bored with their brand assets

This isn’t what is important

If your brand is still resonating with your customers around the key priorities you have identified for your target segments then enhance your brand don’t get rid of those assets that are working

For instance if your customers get a distinct sense of luxury from your brand don’t recreate your brand assets just because you want them to look different

You run the risk of losing that sense of luxury, instead if your research says it needs updated, do just that an update in line with your current brand scheme

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