The power of a story

Small business owners generally all struggle with the same sort of problems when it comes to marketing.

One of the main ones can be communicating the problem they solve and why a customer should make a purchase.

One of the most powerful tools they have at their disposal is to tell stories.

“Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” — Sam Balter

When you are taking a difficult or complex idea and distilling it down into a story (even better if it’s a real story) your customers know how to process that.

Even more they can see how it would apply into their own context.

So don’t worry so much about optimising your website if you’ve no traffic or getting social media right, worry more about the stories you are telling.

Once you get the stories nailed as your sales pitch then you can move on to optimising the way that you tell that story through whatever channels best connect with your audience.

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