Marketing the problem first and then your solution

You need to reframe your customers problem, then show them how you solve it

Take what we do, you might have research that shows our target customers are annoyed that they have customers that don’t value their work and that they aren’t paid enough

What we want to show our customers is that this isn’t really the customers problem but a marketing problem, with better marketing we think they can change these problems

So for us:
Customers problem = devalued product / low price
Solution = Improved marketing focusing on positioning

With our marketing we would want to reframe to this specific problem in this way with our solution – then show how we are able to provide it

With this our target customers can really see where and how we add value to their business rather than it just being all talk

So how can you start to reframe the problem in your customers minds and show your solution?

Get the weekly email straight to your inbox