Do you want a lot of social media followers or do you want the right followers

The average small business owner probably defaults to wanting a lot of followers

The thinking goes that the more followers the more likely you are to make a sale

But this works off mass market targeting where there is no differentiation and you are going off a small percentage of the audience

But with a good marketing strategy that targets the right customers you can expect a much higher percentage conversion rate from your audience

This is because you have been clear on who you want to be following you, it will likely be less than an undifferentiated large audience but it will be much more effective

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