Seeing the world from a variety of angles is essential to be successful in your marketing

When you only have your own view on the world you believe everyone wants the same things as you

Getting other perspectives on the world will quickly teach you that not everyone has the same view as you

Whilst you might value luxury and quality there are many many consumers who want value and utility

Equally those that value luxury might define it in different ways

So without seeing the world from other perspectives you won’t come to fully understand your customers desires

Using market research (preferably qualitative) is your best bet of opening up your eyes to see how your target market thinks, feels and wants

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