Marketing yourself or another person? Social might be the way to go

Social media & content marketing work best when the product you are marketing is a person

Think about social media people come to it to connect with people rather than brands

The people they connect with they want to be fascinating and consistent

Now you can’t make the person you are marketing put on a show to make themselves fascinating

This will come unstuck pretty quickly, but if you are consistent and ensure that through the content and social media posts you are engaging with what your customers want

You will see connections start to form with those who identify with your perspective

It is these connections that can make any form of content marketing or social media engagement much more powerful

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