Stop producing ‘content’ and start producing something that requires talent and skill

There’s a bit of a disease in online marketing and that’s the practice of literally everyone producing ‘content’

Most of this ‘content’ is absolutely terrible and serves no purpose other than to make the creator feel effective

But as many experts have said, every form of media is content; movies, books, newspapers, research papers etc.

But movie directors and producers don’t refer to their films as ‘content’ because it takes talent and skill to make great movies

So why not spend all that time you take producing terrible content to make something that takes talent and skill that your audience wants and finds useful

You might think this is the wrong path and will want to argue with me but that’s because producing average content is easy, creating things your customers want and find useful is hard.

But because it is hard is precisely the reason you need to do it.

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