Everyone who has a following online seems to be selling hoodies and to go cups or some variation of the above
They do it because it’s an easy play to make and if you have enough people in your audience you might make a little bit of money from it
But finding a product that your audience need and want and would be willing to pay for then bringing it to market is much harder
But with that option you are bound to make much more money than through small margins on hoodies
So get to know your audience, find out the pain points they have and figure out any of those that you are well placed to solve
When you’ve done that the really hard bit starts because you have to make sure you execute well on that idea and leave your audience fully satisfied
So don’t just be an influencer, be a real business.
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