Have a following? Stop selling ‘merch’ and find the product your audience (customers) want to buy

Everyone who has a following online seems to be selling hoodies and to go cups or some variation of the above

They do it because it’s an easy play to make and if you have enough people in your audience you might make a little bit of money from it

But finding a product that your audience need and want and would be willing to pay for then bringing it to market is much harder

But with that option you are bound to make much more money than through small margins on hoodies

So get to know your audience, find out the pain points they have and figure out any of those that you are well placed to solve

When you’ve done that the really hard bit starts because you have to make sure you execute well on that idea and leave your audience fully satisfied

So don’t just be an influencer, be a real business.

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