Strong relationships with your customers drive more sales.
Think of avid customer who likes how they are treated and proceed to buy more from you due to the equity built up through the relationship.
Strong relationships with your customers also drive sustainability.
Think about customer who return again and again because of their positive experiences.
Having a long term relationships do the opposite of short term sales tactics that spike the revenue but leave a trough when they under deliver for their customers.
Strong relationships drive growth.
Think customers who have positive (or sometimes negative that have been well dealt with) experiences of your brand and then tell their peers.
So, in your small business spend some time developing the relationships you have with your customers as a means to drive sales, sustainability and growth!
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