Subtraction > Addition

In every area of life a most of the population is involved in the relentless pursuit of more.

Marketing campaigns are no exception.

More ads, more content, more information, more text, more options.

But what if you actually did less.

You could likely be substantially more effective.

By doing less words you have to be more incisive with the words that you do use.

With less ads you are going to make sure the ones you do use work.

With less information there is less for your customers to process when making the decision to buy from you.

Offering less options means that there’s less chance of a customer walking away due to decision fatigue.

So instead of trying to make your marketing better by constantly adding to it, try to take a look at what you are doing and take something away (it’s harder than it looks).

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