Working in a B2B context – this is the key to successful marketing!

If you are marketing in a B2B context this is easily the best way to communicate value to your target customers

In business-to-business marketing yes you are selling to a business, but humans still make the decisions

So, you need to find out who the decision makers in your target segment are, and market to them

When you are marketing to these decision makers you need to remember one thing

Behind every corporate outcome that they are trying to accomplish by hiring you or using your product there is a personal outcome that they are also trying to accomplish

So, whilst you can market to the corporate outcome the business is trying to accomplish…

Your marketing will be much more powerful if you communicate to the personal outcome, they are trying to achieve

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