Why following through on your marketing strategy is harder than creating it…

If you’ve got your strategy that’s the relatively easy bit, as they say talk is cheap

Saying you are going to do something and actually doing it in business can be difficult

Perhaps you’ve build a really good marketing funnel but when it comes to your sales people they are rude to customers or forget to follow up on sales calls

The moral of the story is to make sure that when you create a strategy it’s something that you can follow through across all areas of your business

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