You are probably giving your customers too much choice

You are probably giving your customers too much choice

If you offer your customers infinite customisations of your product or service, it might not be a good thing

With too much choice customers can actually get overwhelmed and end up abandoning their purchase

Instead of offering infinite options why not select three price points and add the caveat that if they want to customise to get in touch

This leaves the option open for outliers to get the exact product they want

This process still lets those how prefer less choice three good options to choose from decreasing the chance of them being overwhelmed

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