Peoples values dramatically effect their likelihood of making a purchase from you
If your target customers value new things then you will need to keep updating your product line to meet this need
If they value safety and security then you will need to make sure that your product meets these needs but also speaks to this in it’s marketing
If they want the cheapest thing or to feel like they got a deal on your product you might need to use promotions to make sales (even if you mark the product up in advance)
But equally they might want to feel like they have bought the ‘best’, so expense will signal this to them and a sale would undermine this feeling for them
This is where research into your target market can be most effective, where you really get to know your customers and what it is they seek from your product.
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