Getting people to like and subscribe on youtube, follow you on instagram or giving you their email address is hard
But often when small businesses get this far in the process they don’t properly value the attention they have earned
The errors around customers are varied and different but a quick test to see if your business properly values attention is to ask:
If you had to pay to put the message out there would you still share the content?
If you are paying for advertising you know you are going to take time over it and make sure it will will be relevant to your target customers
But even with ‘free’ marketing you need to think the same way because you will lose customers if you are sharing messages that don’t resonate
Get the weekly email straight to your inbox