Maybe your a small business owner or new creator and you’ve become confused about what your business really is
You look around and see other people (influencers) on social media posting lots of content and getting paid for it (usually not a lot of money)
So you think you need to do the same so they pursue an aggressive strategy of content production in the hope that they will get rich
But you need to step back and look at what will really make you money; selling your own product or service – not scrambling for attention in the hope that you’ll make it
You probably won’t become an influencer but you do have an opportunity to grow a successful small business by serving your customers needs through your product or service
Keep focused on that not just mindlessly creating content!
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